Sep 22, 2020
When Alex Krug was an executive at Behance, he noticed that quite a few tools had been developed to help encourage signups and onboard customers, but once they were working with the product, there was very little help offered. This was a problem he thought he could help solve, which is why he founded Baton. Today, as the founder and CEO of Baton, Alex is helping people streamline their actual workflow with automation and on this episode of IT Visionaries, he explains exactly what that looks like. Plus, he dives into his entrepreneurial journey and what it means to grow a company. Like so many startups, the idea for Baton stemmed from a pain point that founder and CEO Alex Krug experienced first-hand. During his days as an executive with Behance, which was later sold and acquired by creative giant Adobe, workflow.
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