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Sep 22, 2020

When Alex Krug was an executive at Behance, he noticed that quite a few tools had been developed to help encourage signups and onboard customers, but once they were working with the product, there was very little help offered. This was a problem he thought he could help solve, which is why he founded Baton. Today, as the founder and CEO of Baton, Alex is helping people streamline their actual workflow with automation and on this episode of IT Visionaries, he explains exactly what that looks like. Plus, he dives into his entrepreneurial journey and what it means to grow a company. Like so many startups, the idea for Baton stemmed from a pain point that founder and CEO Alex Krug experienced first-hand. During his days as an executive with Behance, which was later sold and acquired by creative giant Adobe, workflow.


Main Takeaways


  • Ouch! That Hurts!: When you’re looking to help companies scale, you need to identify their pain points. Understand the problems that are preventing them from growing. Don’t just throw more people at a problem in order fix-it. Think it through and fully understand the solution. Once you understand those problems, you can help that company grow.


  • Post-game: A lot of platforms are built to onboard clients and geared toward customer retention. Baton is designed to streamline the post-sale process to help companies automate and streamline their workflows.
  • The A-Team: When attempting to grow a company, employee retention is of the utmost most important. If you can keep a team together long enough to see your original mission through, you’re on a pathway to success.


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