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IT Visionaries

Mar 27, 2019

Ali Bouhouch (LinkedIn) has more than 20 years of experience in the tech industry and he currently serves as the CTO & VP of Enterprise Architecture at SEPHORA. It may seem odd that a makeup company has such an intense focus on tech, but when you dig a little deeper, it’s clear that technology is a key driver in the retail industry and a large part of how Sephora will grow in the future.


In this episode, Ali and Ian discuss applications that allow customers to virtually try on Sephora products, how the company is using AI and big data and so much more.


Topics Discussed: Innovation, AI, retail, VR, technology, customer experience, machine learning, applications.


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Salesforce and MIT recently teamed up to create a whitepaper exploring what happens when AI meets CRM.

Read: AI Meets CRM: An MIT Tech Review Whitepaper

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